Using RFM model to help mobile phone dealer to find their target customers in China

Target customer positioning is the first step for enterprises to develop market strategy. After completion of user positioning, through analysis specific groups, we can accurately know consumption habits and thinking process users, which will bring great help precision marketing businesses reduce operating costs. This paper focuses on using RFM model Chinese mobile phone dealer find their target customers create a portrait consumers. analyses 263352 different with 10 brands discusses valuable cell The result shows Guangdong, Shanghai Beijing have highest sales, volume, number customers. top five sales are Samsung, Apple, Xiaomi, Huawei OPPO, among Samsung accounts more than half share, Apple about quarter. found that purchase phones by all age groups men women was relatively average. It also Shanghai, accounted 50% sales. percentage important value customers, higher average other e-business products. Despite sluggish figures, e-commerce still an industry potential.